Editor’s Remark: In honor of Juneteenth, the Albuquerque Journal highlights a black-owned firm in Albuquerque.
A whole bunch of wigs and hair extensions in each color and style possible stand on the partitions of Trendz Magnificence Provide within the northeastern a part of Albuquerque. Guests flock out and in whereas staff shortly meet buyer wants – velocity is a key issue within the sales space’s success, stated co-owner Christina Davis.
“We would like an ideal buying expertise. That is our objective, “stated Davis, who owns the 4301 Menaul NE retailer along with her husband, Carlos Davis. “We would like you to go (with out) questions, you’re fully educated and you’re feeling like your cash has been properly spent.”
Davises is a part of a thriving native cosmetics retailer owned by Black – a scene that units Albuquerque other than different cities throughout the nation, the place blacks personal such shops is far rarer, the couple stated.
Carlos, knowledgeable entrepreneur who beforehand owned a trucking firm, stated he was initially impressed to enter the trade after having a adverse relationship with a salesman at one other cosmetics retailer in Albuquerque.
The leap into a brand new trade paid off.
Within the 12 years since its opening, Trendz Magnificence Provide has relocated a number of occasions, finally shifting from 2,000 sq. ft to its present 8,000-square-foot retailer, all concurrently it has amassed a loyal group of shoppers.
The explosion within the recognition of actuality TV stars within the final decade, like Kim Kardashian, additionally helped construct their clientele as the general public started to understand how frequent wigs are amongst celebrities of all nations, Christina stated.
“We’ve each nationality that trades with us,” she stated. “I’ve made wigs for 5-year-old youngsters with hair loss who had been beforehand bullied in school. . We’ve a draft group. This can be a protected house. “
Carlos stated he and Christina must work arduous to study in regards to the firm.
“There is no drawing, tips on how to get began, the place to discover a seller, what to do, issues like that,” Carlos stated. “So we had been fully unimaginative. The whole lot was trial and error. “
The couple now spends time touring across the nation to information others who’re keen on becoming a member of the corporate.
“Now, , we’re about guiding and serving to different folks open their shops,” Carlos stated. “So we’re partially drawing due to our longevity and the data we’ve got on this trade.