Joah Magnificence has partnered with Music Sweet and Paige Piskin (generally known as the sweetness filter queen) to deliver customers the # Joah30sEyeliner Problem.
The roulette-style eyeliner problem offers individuals 30 seconds to finish the chosen eyeliner look with one of many well-known Line Up Felt or Brush Tip Eyeliner from Joah Magnificence.
To start out the problem, Joah Magnificence partnered with filter author Paige Piskin and all through June, July and August, the model will crew up with Emily Robinson, Katie Farhood, Mary Skinner, Spencer Hedges, Indigo and lots of extra to show eyeliner abilities.
Joah means “I prefer it” in Korean. As a nod to the title and legacy of Joah Magnificence, the primary authentic tune of the model known as “I Like It Like That”. Filled with epic 808s, quirky synthesizers and Korean-American Okay-pop vocals, the model tune was the proper backdrop for the # Joah30sEyeliner Problem.
“Considering like a creator, Music Sweet launched a inventive ideology with an emphasis on figuring out what makes Joah Magnificence distinctive,” defined Christine Hunt, founding father of Music Sweet. “We went to the roots of Joah Magnificence. We needed to create a playful method to maintain this going with out sounding an excessive amount of of an commercial. “
As well as, Music Sweet found that Okay-Pop was in vogue with Joah Magnificence’s demographic objectives and garnered over 234 billion views on TikTok.
Paige Piskin, the “filter queen”
Paige Piskin has been named a “delusion” by Vice’s metaverse, Meta’s creative “grasp augmented actuality” and the “queen” of filters by her followers. She has gained viral fame together with her artworks, which have obtained over 100 billion views, utilizing them by Billie Eeilish, Joe Jonas, Ariana Grande, Kendall Jenner and Bella Hadid. As well as, Piskin is not any stranger to the sweetness business and works with cosmetics firms reminiscent of Joah Magnificence, L’oreal, City Decay and NYX.
“Joah Magnificence is a inventive make-up model with an amazing product that made it an ideal collaboration to create such a enjoyable make-up filter and TikTok problem,” mentioned Piskin. “The Joah Magnificence eyeliner could be very sharp, which lets you create a exact and exact design and the filter helps to reflect the opposite eye, which makes it really feel very pure and even simpler to attract.
Joah Magnificence Line Up Precision Felt Tip Liquid Eyeliner ($ 8.99) permits for optimum management to create the proper winged look. Waterproof liquid eyeliner that flows on with a quick-drying coloration that’s obtainable in each black and brown, the precision felt tip units the correct amount of coloration to create a pointy line, from high quality and slim to cat’s eye at a degree. The formulation is stuffed with eyelash-strengthening biotin and is filth.